As an SEO professional, staying informed about Google's algorithm updates is crucial to maintaining and improving search engine rankings. On Thursday, June 20th, 2024 - Google Announced the latest SPAM Update started rolling out. Google said it will take a week to rollout - but we know that sometimes things go quicker or slower. This update is specifically designed to target spammy tactics used by websites to manipulate search engine results.
The rollout comes over 2 months after the March 2024 Core Algorithm finished rolling out. Since Mid-May 2024 the SERP volatility has been pretty high, so Google has been testing something for a few weeks, so we were kind of due and its not a surprise that Google launched something.
What will be interesting is that if Google launches anything in conjunction with the SPAM Update. Many of Google's previous rollouts had an additional system updated at the same time.
Key Points About the June 2024 SPAM Algorithm Update:
Purpose: The primary goal of this update is to combat spammy practices that violate Google's Webmaster Guidelines. This is a normal SPAM Update and it is not the algorithmic version of the site reputation abuse policy enforcement. This is also not a Link SPAM Update.
Rollout Time: The rollout of this update is expected to take up to a week, during which time fluctuations in search rankings may occur. Check the Google Search Status Dashboard for updates on when the rollout finishes.
Target Audience: Digital marketers, website owners, and SEO professionals need to pay close attention to this update to ensure compliance with Google's quality standards.
Impact: Websites engaging in spammy tactics such as keyword stuffing, cloaking, or link schemes are likely to see a negative impact on their search rankings. Read more about Google's SPAM Policies.
Actions to Take in Response to the Update:
Review Your Website: Conduct a thorough review of your website to identify and remove any spammy elements that could trigger penalties.
Focus on Quality Content: Emphasize the creation of high-quality, relevant content that provides value to users rather than focusing on manipulating search results.
Monitor Performance: Keep a close eye on your website's performance and search rankings during the rollout period to identify any fluctuations and take necessary actions.
Stay Informed: Stay updated on industry news and Google's official announcements to adapt your SEO strategies in response to algorithm updates.
By staying proactive and ensuring compliance with Google's guidelines, digital marketers, website owners, and SEO professionals can navigate the June 2024 SPAM Algorithm update successfully and maintain a strong online presence.