After several weeks of High SERP Volatility Google finally announced the launch of their August 2024 Core Alogirthm Update.
Google mentioned a few weeks ago that the next core update was coming within weeks. As you can see from the SEMRush SERP Sensor image below, volatility has been very volatility over the last 3+ weeks, as Google was testing and ramping things up to get ready for this rollout.
It's been almost 50 days since the last Google SPAM June 2024 update finished rolling out, and almost 120 days since Google finished the March 2024 Core Update - which was the longest ever.
Quote from Google's John Mueller in the release..
"Today, we launched our August 2024 core update to Google Search. This update is designed to continue our work to improve the quality of our search results by showing more content that people find genuinely useful and less content that feels like it was made just to perform well on Search.
This latest update takes into account the feedback we've heard from some creators and others over the past few months. As always, we aim to connect people with a range of high quality sites, including small or independent sites that are creating useful, original content, when relevant to users' searches. This is an area we'll continue to address in future updates. This update also aims to better capture improvements that sites may have made, so we can continue to show the best of the web.
We've also updated our help page about core updates, which includes more in-depth guidance for those who may see changes after an update."
It seems Google might be trying and hoping to address with this update some of the negative feedback across the industry about the quality of search results, and small sites being hit dating back to the September 2023 Helpful Content Update. Hopefully, things improve?
Comments