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About the SEO Content Goblin

Award Winning SEO Strategist

The SEO Content Goblin's name is Dan Lauer. He lives in a lair in the Chicagoland area, where he has been eating up the SEO competition since 2007, growing websites organic traffic double-digits and turning them into Page 1 monsters!


While he didn't start off in the realm of the Digital Marketing World, the SEO demon bit him and loved it ever since. Originally a Meteorologist by trade - the SEO Content goblin learned SEO on the job and has been improving B2B, B2C, and eCommerce Websites since day 1! From websites in Industrial Automation, Home Office Furniture, Travel/Cruise, Tools, Furniture/Electronics, Gym/Fitness - no matter the industry - the SEO content goblin consumes data at every turn and makes data-based informed decisions with a prioritized roadmap based on SEO Impact and Effort level.

About the Goblin: About
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